I believe the word "Presets" is originated from "Previous Settings" which means whether it is a Mobile or Desktop Presets, they are saved editing settings for a particular type of images.
Here, we'll cover just what presets — sometimes called photo filters — are and what the benefits of using them are. If you are not making use of these fantastic tools, your life and workflow are about to make a drastic change for the better!
Presets are a group of photo-editing settings designed to transform your digital images into a beautiful, finished product at the click of a button.
The benefits of presets are many. At the top of that list is the ability to multiply the speed of your workflow while still delivering quality images.
There are many presets on the market that cater to those looking for a worn, vintage look, while others may lean toward a clean, archival feel. There are presets for bright and airy, dark and moody, and almost anything else you can imagine.
In a preset, quality is not always immediately apparent, but it is what makes the most significant difference between presets that are worth your time and money and those that are not.
This quality can be measured by how well the preset works with varying styles of properly taken images. In other words, if the photo is captured and exposed well, then the preset should work on it.
My Presets are painstakingly designed to ensure that they not only emulate the best looking but that they also do so with many styles of photography.
It becomes clear when those efforts are not put forth in a preset because they may look good on one photo, but then they make the next look like rubbish.
Using quality presets offers you, the photographer, the ability to edit large quantities of images in a fraction of the time that it would take to edit the same images without them. A wedding consisting of 5,000 images that might take you days of staring at a computer screen that can be cut down to just a few hours using presets, and a good workflow. Spending less time on editing while still being confident in the results means you have more time for other things.
This is a big deal for several reasons. First and foremost, if you deliver a batch of images to your client or followers and the editing is all over the place, not only is this confusing for them, but it also makes you look unprofessional. Consistency matters. Presets help you maintain that consistency not only on one shoot but across your entire body of work, Instagram feed or your memories...
Whatever your reason is, Presets are time saving professional tools that provide you more consistent photographs.